Category: Managing Franchisees

Most people focus on overcoming their weaknesses.  But shouldn't we focus on maximizing our personal strengths?  An introvert will probably never become a successful salesperson.  Conversely, an extrovert probably wouldn't enjoy a desk job surrounded by four walls.  So why not give the introvert the desk job and the extrovert the sales position?

Many companies pour dollars into lifting-up losing products when they should be focusing on the winning products.  Successful companies focus on maximizing their strengths and the same is true for franchise systems.  When franchisors come to us with concerns about poor performing franchisees,  we advice them to, "Find what they do best and hire out the rest."

  • Not everyone is proficient in bookkeeping so don't let your franchisee waste time on becoming a QuickBooks expert.  Advice: Hire a bookkeeper, so the franchisee can spend the time saved marketing their business in the field.
  • Most franchise owners are busy with daily operations and do not have the time nor the know-how to update engaging social media.  Advice: Hire a social media expert or offer the position to an employee.
  • When the revenues go down, the franchisee holds back advertising dollars.  Advice: Advertising spend should be consistent and localized.  Digital advertising should be left to the experts and not the franchisee (unless the franchisee held a digital marketing position, previously.)  Hire a local digital agency to perform this function.

As a franchisor, your role is to be the coach and supporter of your franchisees.  By identifying franchisee personal strengths and weaknesses prior to even opening a franchise, allows you the opportunity to tailor training to maximize franchisee's success.  It's a win-win for both parties.

You may have intentionally created the culture of your brand or it may have evolved as you progressed.  Whatever the case, the culture of your brand needs to be solidified.  What are your values? What do you stand for?  What do you stand against?  What is the experience that you want ever customer to walk away with?  What is your Brand's mission?

By aligning franchisees and employees to your brand's mission, core values, vision and unique positioning in the market place, your customers will receive the consistent brand experience whether they are in Knoxville, TN or Reno, Nevada.

As John likes to say, "We are in the Cult business.  We create raving fans of your brand whether they are franchisees or customers."

Clearly defining your Brand Culture is an important factor to becoming a successful franchisor.

Glass Half Full

Every franchisor should embrace the Optimist Creed and we believe that Christian A. Larson got it right:

The Optimist Creed
Promise Yourself ...

  • To be so strong that nothing can disturb your peace of mind.
  • To talk health, happiness, and prosperity to every person you meet.
  • To make all your friends feel that there is something in them.
  • To look at the sunny side of everything and make your optimism come true.
  • To think only of the best, to work only for the best, and to expect only the best.
  • To be just as enthusiastic about the success of others as you are about your own.
  • To forget the mistakes of the past and press on to the greater achievements of the future.
  • To wear a cheerful countenance at all times and give every living creature you meet a smile.
  • To give so much time to the improvement of yourself that you have no time to criticize others.
  • To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.

Optimism helps your franchisees get through those tough times; sales slumps; frustration with employee retention; and personal situations.  A little optimism can go along way and builds healthy relationships.  Each and every day we hope that your Optimism shines through….