Most people focus on overcoming their weaknesses. But shouldn't we focus on maximizing our personal strengths? An introvert will probably never become a successful salesperson. Conversely, an extrovert probably wouldn't enjoy a desk job surrounded by four walls. So why not give the introvert the desk job and the extrovert the sales position?
Many companies pour dollars into lifting-up losing products when they should be focusing on the winning products. Successful companies focus on maximizing their strengths and the same is true for franchise systems. When franchisors come to us with concerns about poor performing franchisees, we advice them to, "Find what they do best and hire out the rest."
As a franchisor, your role is to be the coach and supporter of your franchisees. By identifying franchisee personal strengths and weaknesses prior to even opening a franchise, allows you the opportunity to tailor training to maximize franchisee's success. It's a win-win for both parties.
By aligning franchisees and employees to your brand's mission, core values, vision and unique positioning in the market place, your customers will receive the consistent brand experience whether they are in Knoxville, TN or Reno, Nevada.
As John likes to say, "We are in the Cult business. We create raving fans of your brand whether they are franchisees or customers."
Clearly defining your Brand Culture is an important factor to becoming a successful franchisor.
Every franchisor should embrace the Optimist Creed and we believe that Christian A. Larson got it right:
The Optimist Creed
Promise Yourself ...
Optimism helps your franchisees get through those tough times; sales slumps; frustration with employee retention; and personal situations. A little optimism can go along way and builds healthy relationships. Each and every day we hope that your Optimism shines through….