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Secret Sauce to Franchise Sales Lead Generation

Jun 17, 2020

The Franchise Innovation Group founders, John and Lisa Batcheller, interviewed Scott Spaid, Pres. and CEO of 2:45 Tech to learn his ‘secret sauce’ and insights on lead generation for franchise sales. Scott is a seasoned digital marketer whose expertise is in generating the top-of-funnel sales activity.

Here are some key takeaways from the video:

  • Monthly ad budget spend must be substantial in order to attract leads
  • The brand story is pertinent to the emotional side of the decision making process
  • Execution is the most important aspect of your digital marketing campaign.

Gear up for the coming Franchise Gold Rush and get your franchise sales campaigns running.

If you need help, then feel free to sign up for a 30-minute Strategy Session.


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