Build a Franchise

Build your franchise empire!

Grow Your Franchise

Grow your franchise with our expert team of franchise consultants!

Build a Stronger Franchise

Strengthen your existing franchise!

Invest in a Franchise

Invest in an innovative franchise system!

How We Work

Clients come to us when they are passionate about growing and building their empires.  Some business owners are ready to take the next big leap into franchising.  Others might have built their franchise system and have either stalled in growth or are frustrated by the unexpected roadblocks they have encountered.  

Either way, we are here to help you.  Our Franchise Growth Formula helps you improve your existing franchise system or build a franchise, allowing you to scale and become the dominant player in the marketplace.  

After working with us, our clients walk away with: 

–> An attractive and irresistible franchise system, one that everyone wants to buy into.

–> A clear strategy that allows the CEO to get out of the trenches and become a real leader.

–> Excited and happy franchise owners who are strong advocates of the brand.

–> The confidence that standards are being followed resulting in consistently great customer experiences.

Most of all, you receive a concrete, scalable pathway to growth so that you can become the dominant leader in your marketplace.

Ready to build your empire?

Do you have the desire and passion to grow your business into an empire?  Are you ready to write the next chapter of your life?

Curious If Our Franchise Growth Formula Will Work for You?

Book a ‘no-pitch’ 15 minute brainstorm call!

Our Work Speaks Volumes

Our Story

John Batcheller spent his early years in process management and re-engineering divisions for large corporations. He was quite successful, so much so that early retirement was a feasible option. Soul searching lead him to his next venture of building a senior care franchise system with his wife, Lisa. After many years of hard work and perseverance it all paid off. In 2013, Stay At Home received the honorable award of Franchise Business Review Top 50.

John’s vast knowledge base stretches from building processes, legal issues and selling franchises. It was only natural that after making connections in the franchise industry that John would become the go-to guy for everything franchising. Local business owners frequently turned to John about advice on how to convert their small business into a franchise system.

That’s when the light bulb went off. Franchise Innovation Group (formerly 1st Choice Franchise Concepts) was born out of the increasing demand of business owners who were interested in learning how to grow and cultivate their business through franchising. It is the desire of John and Lisa to help you build your empire through franchising and realize your dreams.

John Batcheller

Lisa Batcheller

About Us


Translating our 20-years experience in business transformation to franchising, we build process-oriented, results-driven organizations so that franchisors can  scale and grow. 


We built and currently run our own franchise; we know what is needed for you to succeed.  


The Franchise Innovation Group offers collectively over 30 plus years of experience in the franchise industry and our  knowledge and experience is transferable to you.  


Our missiont is to develop and grow unique, innovative and complete franchise systems that become enduring brands in the global economy.