Build Your Empire, Realize Your Dreams


Build a Franchise

Build Your Franchise Empire!

Grow Your Franchise

Grow your franchise with our expert team of franchise consultants. more

Build a Stronger Franchise

Build a Stronger Franchise more

Invest in a Franchise

Invest in an innovative franchise system! more



Because we are experienced with the operations of Fortune 500 companies as well as the franchise development of well-known brands, the Franchise Innovation Group can provide the expertise you need to realize your dreams and build an empire.


The Franchise Innovation Group will provide you with the knowledge and expertise you need to be successful whether you are building or buying a franchise.


To develop and grow unique, innovative and complete franchise systems that become enduring brands in the global economy.


Our vested interest in your success allows us to build franchise systems that work.




John Batcheller spent his early years in process management and re-engineering divisions for large corporations. He was quite successful, so much so that early retirement was a feasible option. Soul searching lead him to his next venture of building a senior care franchise system with his wife, Lisa. After many years of hard work and perseverance it all paid off. In 2013, Stay At Home received the honorable award of Franchise Business Review Top 50.

John’s vast knowledge base stretches from building processes, legal issues and selling franchises. It was only natural that after making connections in the franchise industry that John would become the go-to guy for everything franchising. Local business owners frequently turned to John about advice on how to convert their small business into a franchise system.

That’s when the light bulb went off. Franchise Innovation Group (formerly 1st Choice Franchise Concepts) was born out of the increasing demand of business owners who were interested in learning how to grow and cultivate their business through franchising. It is the desire of John and Lisa to help you build your empire through franchising and realize your dreams.

How We Work


The bare minimum you need to start franchising your business.
  • Benchmarking Analysis
  • Franchisor Program Development
  • FDD/FA Documentation
  • Operation Manual & Training


You can customize your franchise system by adding-on various components.
  • Marketing
  • HR / Staffing
  • On-The-Job Training
  • Brand Analysis
  • Sourcing
  • Expanded Operations
  • Online On-The-Job Training
  • Franchisee Managment Program
  • Brand Style Guide


Interested in becoming a franchise, buying a franchise or investing in a franchise?
Get in touch with us.

Franchise Innovation Group
9821 Cogdill Road
Suite #1
Knoxville, TN 37932
(865) 320-0083