Learn what Cups Espresso Cafe franchise system was like before working with us and after.
Secret Sauce to Franchise Sales Lead Generation
The Franchise Innovation Group founders, John and Lisa Batcheller, interviewed Scott Spaid, Pres. and CEO of 2:45 Tech to learn his 'secret sauce' and insights on lead generation for franchise sales. Scott is a seasoned digital marketer whose expertise is in...
The Top 3 Things Franchisors Need to Do ASAP
A Message to Franchisors As a franchisor, you know that all your franchisees are fearful today. The COVID19 crisis has plunged our economy into a virtual standstill and almost every business has been affected. If you are one of the many franchisors or business...
Are you managing franchisees or herding cats?
Managing Your Franchisees I Just met with a franchisor who raised a very common complaint. He said that when dealing with his franchisees it always seems like he’s herding cats. He said that none of the franchisees are willing to follow...
Are you in franchise territory?
Once you begin expanding your business by using investors you must be careful that you're not crossing the border into franchise territory. The definition of a franchise is an authorization by a company to a third party enabling them to carry out specified commercial...
Mazimizing Franchisee’s Personal Strengths
Most people focus on overcoming their weaknesses. But shouldn't we focus on maximizing our personal strengths? An introvert will probably never become a successful salesperson. Conversely, an extrovert probably wouldn't enjoy a desk job surrounded by four walls. ...
Franchise Consultant: Do I need one when developing my franchise system?
Franchise consultants help expand and promote the success of your business. This means that a consultant’s role takes a number of forms depending on the state of the business. In general, a franchise consultant aids in the development and growth of a franchise system...
Questions to Ask a Franchise Consultants
Are you thinking of franchising your business? Your business is your baby and it is growing. You've decided that franchising your business is the best approach to expanding your brand, but you're not sure how to get there and what you need. So how can you find...
Franchise Your Business: Building Key Processes
What Are Key Processes and How Do They Relate to a Franchise Business? When you franchise your business, the power comes in the creation of repeatable processes that are replicated in the same manner across the franchise system. When we speak of Key Processes we...
Why Franchise?
Franchise or Organic Growth? Colonel Sanders said this, "I could see it wasn't going to be easy. I couldn't give a franchise to any old greasy spoon. And I knew the chicken had to be cooked the way I told them to cook it if it was going to be as popular as it could...