Most people focus on overcoming their weaknesses. But shouldn't we focus on maximizing our personal strengths? An introvert will probably never become a successful salesperson. Conversely, an extrovert probably wouldn't enjoy a desk job surrounded by four walls. So why not give the introvert the desk job and the extrovert the sales position?
Many companies pour dollars into lifting-up losing products when they should be focusing on the winning products. Successful companies focus on maximizing their strengths and the same is true for franchise systems. When franchisors come to us with concerns about poor performing franchisees, we advice them to, "Find what they do best and hire out the rest."
As a franchisor, your role is to be the coach and supporter of your franchisees. By identifying franchisee personal strengths and weaknesses prior to even opening a franchise, allows you the opportunity to tailor training to maximize franchisee's success. It's a win-win for both parties.